{"id":720,"date":"2026-05-18T07:08:40","date_gmt":"2026-05-18T07:08:40","guid":{"rendered":"https:\/\/www.brandinglobe.com\/services\/brand-identity\/"},"modified":"2026-06-27T15:11:11","modified_gmt":"2026-06-27T15:11:11","slug":"brand-identity","status":"publish","type":"page","link":"https:\/\/www.brandinglobe.com\/en\/services\/brand-identity\/","title":{"rendered":"Corporate Brand Identity for B2B Companies"},"content":{"rendered":"<style>\n.bgart-hero{background:#F9F9F7;padding:64px 80px 56px;width:100vw!important;margin-left:calc(50% - 50vw)!important;margin-right:calc(50% - 50vw)!important;max-width:100vw!important;box-sizing:border-box!important;border-bottom:1px solid #E8E8E4;}\n.bgart-eyebrow{font-family:'DM Sans',sans-serif;font-size:13px;letter-spacing:.2em;text-transform:uppercase;color:#3B6D11;margin:0 0 20px;}\n.bgart-title{font-family:'Cormorant Garamond',serif;font-weight:300;font-size:clamp(34px,4vw,56px);color:#1D2327;line-height:1.15;margin:0 0 24px;}\n.bgart-subtitle{font-size:18px;color:#555;line-height:1.6;margin:0;font-weight:300;max-width:640px;}\n.bgart-stats{display:flex;gap:48px;margin:40px 0 0;flex-wrap:wrap;}\n.bgart-stat-n{font-family:'Cormorant Garamond',serif;font-size:42px;color:#1D2327;font-weight:300;line-height:1;}\n.bgart-stat-l{font-size:13px;color:#555;margin:6px 0 0;line-height:1.4;}\n.bgart-body{padding:40px 24px 60px};\n.bgart-lead{font-size:19px;line-height:1.7;color:#1D2327;margin:0 0 40px;font-weight:400;}\n.bgart-h2{font-family:'Cormorant Garamond',serif;font-weight:400;font-size:clamp(26px,3vw,38px);color:#1D2327;margin:52px 0 8px;line-height:1.2;}\n.bgart-h2-sub{font-size:14px;letter-spacing:.12em;text-transform:uppercase;color:#9A9A93;margin:0 0 24px;font-family:'DM Sans',sans-serif;}\n.bgart-p{font-size:16px;line-height:1.75;color:#333;margin:0 0 20px;}\n.bgart-quote{background:#1D2327;padding:32px 40px;margin:40px 0;border-radius:2px;}\n.bgart-quote p{font-family:'Cormorant Garamond',serif;font-size:22px;color:#fff;font-style:italic;line-height:1.5;margin:0 0 12px;}\n.bgart-quote cite{font-size:12px;color:#9A9A93;letter-spacing:.1em;text-transform:uppercase;font-style:normal;}\n.bgart-quote strong{display:block;font-size:15px;color:#9A9A93;margin-top:12px;font-family:'DM Sans',sans-serif;font-style:normal;font-weight:400;}\n.bgart-process{margin:32px 0;}\n.bgart-step{display:flex;gap:28px;padding:28px 0;border-bottom:1px solid #E8E8E4;align-items:flex-start;}\n.bgart-step-num{flex-shrink:0;width:40px;height:40px;background:#1D2327;color:#fff;font-family:'Cormorant Garamond',serif;font-size:20px;display:flex;align-items:center;justify-content:center;}\n.bgart-step-content strong{display:block;font-size:16px;font-weight:600;color:#1D2327;margin-bottom:6px;}\n.bgart-step-content p{margin:0;font-size:15px;color:#555;line-height:1.65;}\n.bgart-deliverables{margin:32px 0;}\n.bgart-del-item{padding:14px 0 14px 28px;border-bottom:1px solid #E8E8E4;font-size:15px;color:#333;position:relative;line-height:1.5;}\n.bgart-del-item::before{content:\"\u2192\";position:absolute;left:0;color:#3B6D11;font-weight:600;}\n.bgart-faq-item{border-top:1px solid #E8E8E4;padding:24px 0;}\n.bgart-faq-q{font-family:'DM Sans',sans-serif;font-weight:600;font-size:16px;color:#1D2327;margin:0 0 10px;}\n.bgart-faq-a{font-size:15px;line-height:1.7;color:#555;margin:0;}\n.bgart-cta{background:#1D2327;padding:48px 80px;text-align:center;margin:60px -80px 0;}\n.bgart-cta h3{font-family:'Cormorant Garamond',serif;font-weight:300;font-size:32px;color:#fff;margin:0 0 16px;}\n.bgart-cta p{font-size:15px;color:#9A9A93;margin:0 0 28px;}\n.bgart-cta a{display:inline-block;background:#fff;color:#1D2327;padding:14px 36px;text-decoration:none;font-size:14px;letter-spacing:.1em;text-transform:uppercase;font-weight:500;}\n@media(max-width:767px){.bgart-hero{padding:40px 24px 36px;}.bgart-stats{gap:28px;}.bgart-body{width:100vw!important;margin-left:calc(50% - 50vw)!important;margin-right:calc(50% - 50vw)!important;max-width:100vw!important;padding:64px 80px 80px;box-sizing:border-box!important;font-family:'DM Sans',sans-serif;}.bgart-cta{background:#1D2327;padding:48px 80px;text-align:center;margin:60px -80px 0;}.bgart-step{flex-direction:column;gap:16px;}.bgart-quote{padding:24px 20px;}}\n<\/style>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Service\",\"name\":\"B2B Corporate Brand Identity\",\"provider\":{\"@type\":\"Organization\",\"name\":\"BrandinGlobe\",\"url\":\"https:\/\/www.brandinglobe.com\/en\/\"},\"description\":\"Brand identity design for B2B companies targeting international markets. From strategic brand audit to the complete design system: logo, colour palette, typography, and brand manual. Culturally adapted for UAE, Netherlands, and global markets.\",\"areaServed\":\"Worldwide\",\"serviceType\":\"Brand Identity Design\",\"offers\":{\"@type\":\"Offer\",\"priceCurrency\":\"EUR\",\"priceSpecification\":{\"@type\":\"PriceSpecification\",\"minPrice\":\"2500\",\"maxPrice\":\"8000\",\"priceCurrency\":\"EUR\"}}}\n<\/script><br \/>\n<script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is the difference between a logo and brand identity?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A logo is one element of the visual identity \u2014 usually the company symbol or logotype. Brand identity is the complete system: logo, colour palette, typography, patterns, visual tone of voice, and usage guidelines. 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BrandinGlobe evaluates case by case: sometimes a brand extension is sufficient, other times a fresh strategic approach is more effective.\"}},{\"@type\":\"Question\",\"name\":\"How does brand identity work for the UAE (Arabic) market?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The UAE market requires attention to several elements: colour adaptation (some colours carry different meanings in Arab culture), RTL (right-to-left) version of the logotype, and sensitivity to cultural symbols. BrandinGlobe manages the entire adaptation process, including cross-cultural consulting.\"}},{\"@type\":\"Question\",\"name\":\"Do you provide source files for the logo?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, always. BrandinGlobe delivers all editable source files (AI, EPS) along with ready-to-use files (SVG, PNG, PDF). The client owns 100% of all produced materials \u2014 no usage restrictions or annual fees.\"}}]}\n<\/script><\/p>\n<div class=\"bgart-hero\">\n<p class=\"bgart-eyebrow\">Services \u00b7 Brand Identity \u00b7 B2B International<\/p>\n<h1 class=\"bgart-title\">Corporate Brand Identity<br \/>for B2B Companies<\/h1>\n<p class=\"bgart-subtitle\">Visual identity is the first signal a foreign buyer receives \u2014 before reading a single word. A strong, consistent brand is a commercial asset. We build identities that work across digital, print, trade shows, and international markets.<\/p>\n<div class=\"bgart-stats\">\n<div>\n<div class=\"bgart-stat-n\">4\u20138<\/div>\n<div class=\"bgart-stat-l\">Weeks per project<\/div>\n<\/div>\n<div>\n<div class=\"bgart-stat-n\">3+<\/div>\n<div class=\"bgart-stat-l\">Logo variants included<\/div>\n<\/div>\n<div>\n<div class=\"bgart-stat-n\">100%<\/div>\n<div class=\"bgart-stat-l\">Source files delivered<\/div>\n<\/div><\/div>\n<\/div>\n<div class=\"bgart-body\">\n<h2 class=\"bgart-h2\">Brand Identity: Far More Than a Logo<\/h2>\n<p class=\"bgart-h2-sub\">What it is and why it matters<\/p>\n<p class=\"bgart-lead\">A company&#8217;s visual identity is the first signal a foreign buyer receives. Before reading any text, the colour, logo, typography, and quality of graphic materials communicate the company&#8217;s professional level. A coherent, well-crafted brand is a commercial asset.<\/p>\n<p class=\"bgart-p\">BrandinGlobe builds visual identities that stand the test of time and perform in every context: digital, print, international trade shows, institutional presentations. The brand manual guarantees consistency over time \u2014 even as the team grows. We work exclusively with companies targeting international markets, which means every brand decision is filtered through cultural and linguistic considerations.<\/p>\n<div class=\"bgart-quote\">\n<p>&#8220;Brand consistency increases company revenue by up to 23% \u2014 companies with a strong visual identity are perceived as more reliable and authoritative.&#8221;<\/p>\n<p>  <cite>Source: Lucidpress Brand Consistency Report<\/cite><br \/>\n  <strong>In international markets, your brand is your first salesperson \u2014 before anyone picks up the phone.<\/strong>\n<\/div>\n<h2 class=\"bgart-h2\">How We Work<\/h2>\n<p class=\"bgart-h2-sub\">The brand identity process in 4 phases<\/p>\n<p class=\"bgart-p\">A brand is not drawn \u2014 it is built. Our process always starts from a strategic analysis of the market and competitors, never from a blank page.<\/p>\n<div class=\"bgart-process\">\n<div class=\"bgart-step\">\n<div class=\"bgart-step-num\">01<\/div>\n<div class=\"bgart-step-content\">\n    <strong>Brand Audit &amp; Strategy<\/strong><\/p>\n<p>Analysis of current positioning, competitors in target markets, tone of voice, and company values. Defining the brand positioning statement before any creative activity begins.<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"bgart-step\">\n<div class=\"bgart-step-num\">02<\/div>\n<div class=\"bgart-step-content\">\n    <strong>Concept &amp; Creative Direction<\/strong><\/p>\n<p>Development of 2\u20133 distinct creative directions with moodboards, reference colour palettes, and initial logotype proposals. Shared selection of the chosen direction with the client.<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"bgart-step\">\n<div class=\"bgart-step-num\">03<\/div>\n<div class=\"bgart-step-content\">\n    <strong>Design System<\/strong><\/p>\n<p>Full identity development: logo in all variants, colour palette (HEX\/CMYK\/Pantone), primary and secondary typography, patterns and auxiliary graphic elements.<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"bgart-step\">\n<div class=\"bgart-step-num\">04<\/div>\n<div class=\"bgart-step-content\">\n    <strong>Brand Manual<\/strong><\/p>\n<p>Complete document with brand usage rules: on light and dark backgrounds, minimum sizes, prohibited uses, applications on letterhead, email signatures, and social media profiles.<\/p>\n<\/p><\/div>\n<\/div>\n<\/div>\n<h2 class=\"bgart-h2\">Deliverables<\/h2>\n<p class=\"bgart-h2-sub\">What the brand identity package includes<\/p>\n<p class=\"bgart-p\">All files are delivered in the formats required for both digital and print use, with editable source files.<\/p>\n<div class=\"bgart-deliverables\">\n<div class=\"bgart-del-item\">Logo in all variants (horizontal, square, monochromatic, negative\/reversed)<\/div>\n<div class=\"bgart-del-item\">Files in all formats: AI, EPS, SVG, PNG, PDF<\/div>\n<div class=\"bgart-del-item\">Colour palette with HEX, RGB, CMYK, and Pantone codes<\/div>\n<div class=\"bgart-del-item\">Corporate typography with font licensing included<\/div>\n<div class=\"bgart-del-item\">Brand manual PDF (30\u201350 pages) with complete usage guidelines<\/div>\n<div class=\"bgart-del-item\">Base applications: letterhead, email signature, presentation cover<\/div>\n<div class=\"bgart-del-item\">Social media templates (square, story, LinkedIn banner)<\/div>\n<div class=\"bgart-del-item\">Presentation mockups for commercial and institutional use<\/div>\n<\/div>\n<h2 class=\"bgart-h2\">FAQ<\/h2>\n<p class=\"bgart-h2-sub\">Frequently asked questions about brand identity<\/p>\n<div class=\"bgart-faq-item\">\n<p class=\"bgart-faq-q\">What is the difference between a logo and brand identity?<\/p>\n<p class=\"bgart-faq-a\">A logo is one element of the visual identity \u2014 usually the company symbol or logotype. Brand identity is the complete system: logo, colour palette, typography, patterns, visual tone of voice, and usage guidelines. A company can have a beautiful logo but weak brand identity if consistency and system are missing.<\/p>\n<\/div>\n<div class=\"bgart-faq-item\">\n<p class=\"bgart-faq-q\">How much does a professional brand identity project cost?<\/p>\n<p class=\"bgart-faq-a\">A complete brand identity project \u2014 from logo to brand manual \u2014 starts from \u20ac2,500 for small companies up to \u20ac8,000+ for complex projects with multilingual extensions and cultural adaptations for markets such as the UAE. The cost depends on the complexity of the system and the required applications.<\/p>\n<\/div>\n<div class=\"bgart-faq-item\">\n<p class=\"bgart-faq-q\">Do you need to rebrand entirely to enter a new market?<\/p>\n<p class=\"bgart-faq-a\">Not necessarily. Some brand elements work universally; others need to be adapted to different cultural contexts. BrandinGlobe evaluates case by case: sometimes a brand extension is sufficient, other times a fresh strategic approach is more effective.<\/p>\n<\/div>\n<div class=\"bgart-faq-item\">\n<p class=\"bgart-faq-q\">How does brand identity work for the UAE (Arabic) market?<\/p>\n<p class=\"bgart-faq-a\">The UAE market requires attention to several elements: colour adaptation (some colours carry different meanings in Arab culture), RTL (right-to-left) version of the logotype, and sensitivity to cultural symbols. BrandinGlobe manages the entire adaptation process, including cross-cultural consulting.<\/p>\n<\/div>\n<div class=\"bgart-faq-item\">\n<p class=\"bgart-faq-q\">Do you provide source files for the logo?<\/p>\n<p class=\"bgart-faq-a\">Yes, always. BrandinGlobe delivers all editable source files (AI, EPS) along with ready-to-use files (SVG, PNG, PDF). The client owns 100% of all produced materials \u2014 no usage restrictions or annual fees.<\/p>\n<\/div>\n<div class=\"bgart-cta\">\n<h3>Ready to build a brand that works in international markets?<\/h3>\n<p>Free initial consultation. We analyse your current identity and tell you what needs to be built, adapted, or strengthened.<\/p>\n<p>  <a href=\"https:\/\/www.brandinglobe.com\/en\/contact\/\">Request a Free Consultation<\/a>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Services \u00b7 Brand Identity \u00b7 B2B International Corporate Brand Identityfor B2B Companies Visual identity is the first signal a foreign buyer receives \u2014 before reading a single word. A strong, consistent brand is a commercial asset. We build identities that work across digital, print, trade shows, and international markets. 4\u20138 Weeks per project 3+ Logo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1011,"parent":670,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-720","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Brand identity design for B2B companies targeting international markets. Logo, colour palette, typography, brand manual. Cultural adaptation for UAE and Netherlands. 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