Services · Digital Strategy · B2B Export
Digital strategy for export:
analysis, roadmap & KPIs
BrandinGlobe develops tailored digital strategies for B2B companies targeting Italy, Netherlands, and UAE markets. We start from real data: positioning audit, competitive analysis, objective definition, and an operational roadmap with measurable KPIs.
Our approach
Digital strategy: method before tools
Why most companies get it backwards
Most companies that fail in digital marketing do not choose the wrong tool — they choose the wrong order. They invest in a website without clear positioning. They launch campaigns without defining the target. They publish content without an editorial strategy.
BrandinGlobe reverses this approach: strategy first, execution second. An effective digital strategy for export begins with a precise question: who is your ideal buyer in that market, what do they search for online, and how do you make them find you instead of your competitor?
“B2B companies with a documented digital strategy are 313% more likely to reach their revenue targets.”
Source: Content Marketing Institute
We do not build digital foundations in a hurry. We build them well, once, to last for years.
How we work
The strategic process in 4 phases
A digital strategy is not a document — it is an operating system
Each phase produces concrete, measurable outputs. No vague slide decks, only operational deliverables.
Analysis of current positioning: website, SEO, social, competitors in target markets. Identification of gaps and opportunities. Output: audit report with scoring across 40+ parameters.
Translation of commercial objectives into measurable digital KPIs. Every objective has a metric, a baseline, and a 12-month target. No vague goals like “grow online”.
90/180/360-day action plan with priorities, required resources, channels to activate, and allocated budget. A living document — not a presentation forgotten in a drawer.
Monthly implementation with quarterly strategy review. Continuous adaptation based on real performance data — not gut feeling.
Outputs
Deliverables of the strategic consultancy
Operational documents — not generic slide decks
Every digital strategy project produces concrete, usable outputs from day one.
Let’s start
Start with a free audit of your digital positioning.
We analyse where you are, where your competitors are, and what it takes to win in your target market. No commitment.
FAQ
Frequently asked questions about digital strategy
Quick answers to the most common questions
How long does it take to see results from a digital strategy?
Results depend on your starting point and channels activated. Paid campaigns produce data in 4–8 weeks. Organic SEO requires 6–12 months. A complete export strategy produces measurable revenue results in 18–24 months. We do not sell shortcuts.
What is a digital strategy for export?
A digital strategy specifically designed to acquire clients in foreign markets. It includes localising your presence (website, content, SEO) for each target market, analysing local buyers, selecting the most effective channels, and measuring ROI by channel and geography.
Does BrandinGlobe manage implementation or just consulting?
Both. We can act as a strategic consultant (you implement internally) or as a full operational partner. For clients without an in-house digital team, we offer complete packages including content, SEO, and monthly reporting.
What is the difference between digital strategy and a marketing plan?
The marketing plan defines what to communicate and to whom. The digital strategy defines how: which channels, which content, which KPIs, with what budget and in what order. They are complementary — digital strategy is the operational layer of the marketing plan on digital channels.
