Service · SEO · Content Marketing · GEO
Multilingual SEO & Content Marketing:
organic visibility in Italy, Netherlands & UAE
BrandinGlobe develops multilingual SEO and content marketing strategies for B2B companies seeking organic positioning in search engines and the new AI answer engines — GEO (Generative Engine Optimisation). Technically optimised content, impeccable E-A-T, and a sustainable long-term approach.
SEO + GEO
Beyond Google: visibility in the AI Search era
Two complementary disciplines, one integrated strategy
Classic SEO targets positioning in Google’s search results pages. GEO (Generative Engine Optimisation) targets being cited by AI models like ChatGPT, Perplexity, and Google AI Overviews when buyers search for suppliers, comparisons, or technical answers.
For B2B companies, the difference is strategic: a buyer who asks ChatGPT “best B2B web agency for export to Italy” and receives your company’s name as the answer is already pre-qualified. The conversion is faster and the competitive advantage is structural.
To be cited by AI, content must be authoritative, clearly structured, with verifiable data and a recognisable brand identity. Generic content, keyword stuffing, and technical shortcuts do not work. BrandinGlobe builds content that earns citations — from search engines and AI alike.
68% of B2B searches begin with a generic query on a search engine. Companies on page one generate 10× more qualified leads than those on page two.
Source: BrightEdge B2B Search Report 2025
How we work
The SEO/GEO process in 4 phases
Stable organic positioning is built with method, not with shortcuts
Each phase produces measurable outputs. No vague reports, only concrete deliverables that accumulate over time.
Technical site analysis, keyword research per market and language, intent mapping, identification of content gaps versus competitors. Output: complete report with prioritised action list by impact/effort.
Editorial plan organised by pillar pages and cluster content, in line with buyer journey. Each piece of content has a defined keyword target, format, and publishing schedule. Designed for both Google ranking and GEO citation.
Writing by native-level specialists with SEO and E-A-T expertise for each target language. Technical optimisation: structured data (Schema.org), internal links, meta tags, Core Web Vitals. Monthly publication schedule.
Monthly report with ranking positions, organic traffic, CTR, and GEO citations detected. Continuous content update based on algorithm changes and market performance data.
Service package
What the SEO & Content service includes
A continuous monthly service — not a one-off intervention
SEO is an investment that grows over time. Each month builds on the previous one: rankings stabilise, authority grows, content compounds.
E-A-T Content
Multilingual
GEO / AI Search
Schema.org
Core Web Vitals
Link Building
Monthly Reporting
BrandinGlobe · SEO & GEO
Start with a free analysis of your keywords in the target markets.
We’ll tell you where you currently stand, who your real competitors are for each keyword, and what content you need to outrank them — in Italy, Netherlands, or UAE.
FAQ
Frequently asked questions about SEO and GEO
Quick answers to the most common questions
What is GEO (Generative Engine Optimisation)?
GEO is the optimisation of content to be cited by AI-based answer engines such as ChatGPT, Perplexity, and Google AI Overviews. Where classic SEO targets a position in Google’s blue links, GEO targets being the cited source in AI-generated answers. For B2B companies, being cited by AI is increasingly as valuable as ranking on page one of Google.
How long does it take to see results from multilingual SEO?
For technical SEO improvements (speed, indexing, crawlability), effects are visible within 4–8 weeks. For organic keyword positioning, significant results emerge within 6–12 months. GEO citations typically appear within 3–6 months for well-structured, authoritative content. We never promise shortcuts, but we always deliver a clear timeline with milestones.
Does BrandinGlobe write content in Italian, Dutch, and English?
Yes. Each piece of content is written by native-level specialists for the target market — not machine-translated. Keyword research is conducted independently for each language and market, since search behaviour differs significantly between Italy, the Netherlands, and the UAE.
What is the difference between SEO and GEO?
SEO targets visibility in Google’s classic search results (blue links, local pack, featured snippets). GEO targets visibility in AI-generated responses from ChatGPT, Perplexity, and Google AI Overviews. In 2025–2026, a complete visibility strategy requires both — they are complementary, not alternatives.
Can I start with SEO for just one country?
Yes. BrandinGlobe can develop an SEO strategy for a single market (for example, Italy only or the Netherlands only) and later extend it. Many clients start with their primary export market and progressively expand to additional languages and geographies.
